In an era defined by rapid change and evolution, it is imperative for businesses to adapt and grow alongside the dynamic landscape of industry. We, at Wattle understand this intimately, which is why we are thrilled to present our revitalized brand identity and logo—a reflection of our commitment to innovation, excellence, sustainability and the future.
A New Chapter Unfolds: The Evolution of Our Brand
As a leading player in the packaging industry, we have always prided ourselves on delivering cutting-edge solutions that marry functionality with aesthetics. Our journey has been one of continuous growth, fuelled by an unrelenting pursuit of excellence and a passion for pushing the boundaries of what packaging can achieve. And now, as we stand on the cusp of a new era, we believe it’s the perfect time to unveil a fresh look that encapsulates our values and aspirations.
The Vision Behind the Change
Our rebranding efforts have been guided by a desire to communicate our dedication to innovation and adaptability. The world of packaging is in constant flux, with sustainability concerns, technological advancements, and shifting consumer preferences shaping the way we do business. Our new brand identity not only reflects our evolution but also positions us at the forefront of these changes, ready to tackle the challenges and opportunities that lie ahead.
Introducing the New Logo
Central to our brand refresh is our floral asterisk—a symbolic representation of the wattle flower, like us an Australian native, and a nod to our local roots. The design is a symphony of modernity, simplicity and our commitment to nature, drawing inspiration from the intricate balance between form and function that defines our packaging solutions.
The logo features bold, sleek lines and contemporary typograoghy that evoke a sense of forward motion—a nod to our commitment to progress and innovation. The carefully chosen neutral tones reflect our connection to nature and sustainability, while also conveying a sense of trustworthiness and reliability.
What This Means for Our Clients
Our rebranding efforts are not just a change of appearance; they signal a renewed promise to our clients. With this new identity, we are reinforcing our dedication to providing packaging solutions that are not only functional but also reflective of the latest industry trends and customer preferences. Our clients can continue to rely on us for creative, sustainable, and technologically advanced packaging that meets the demands of today and anticipates the needs of tomorrow.
Join Us on This Journey
We invite our valued partners, clients, and stakeholders to join us on this exciting journey as we unveil our new brand identity and logo. Together, we are embracing the future with open arms, ready to make a lasting impact on the packaging industry and set new standards for excellence.
In the coming weeks, stay tuned for more insights into the design process, the inspiration behind our new look, and how our updated brand identity aligns with our vision for the future of packaging.
Change is inevitable, but with change comes growth. We are Wattle*, and we are excited to embark on this transformative chapter with all of you.